- Hey There
Helping You Take Control and Move Forward
We help trade and service businesses take control, streamline operations, and grow confidently through structured support and practical strategies.
Collaborating with Forward-Thinking Brands to Drive Success
- True Growth
The 3 Biggest Challenges for Every Business
Every small business faces challenges, but Wicked People believes most struggles come down to three key areas—Time, People, and Money. When you take control of these, your business becomes more effective, efficient and more sustainable.
Take Control of Your Time
Running a business can feel like a race against time. We help you streamline operations, remove inefficiencies, and focus on what truly matters to work smarter.
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Reduce inefficiencies and eliminate time-wasting processes
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Prioritise tasks that drive real business growth
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Create better work-life balance for you and your team
Build a Stronger Team
Your people are the core of your business. We help you improve team alignment, strengthen leadership, and create a workplace that fosters collaboration and success.
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Improve team alignment, communication, and accountability
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Strengthen leadership skills to make better decisions with confidence
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Create a work environment that attracts and retains top talent
Make Your Money Work for You
Thriving businesses don’t just grow—they evolve. We help you refine your strategy, adopt new opportunities, and build a stronger, more competitive future.
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Improve cash flow and financial stability
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Optimise pricing, budgeting, and cost efficiency
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Plan for sustainable long-term growth
- Our Services
Helping You Build a Better Business
We provide the guidance, structure, and support you need to strengthen your business. From streamlining operations to scaling with confidence, our services are designed to help you overcome challenges and achieve sustainable growth.
Consultancy On-Demand
Running a business comes with constant challenges and big decisions. Our consultancy on demand gives you flexible access to expert guidance without the need for a full-time hire.
Business Transformation
When time is critical, you need solutions that deliver fast results. Our Business Transformation service is designed to tackle specific challenges head-on, providing clarity, structure, and immediate impact.
FITness Assessment
A strong business starts with a solid foundation. Our FITness Assessment gives you a clear picture of where your business stands today and what needs to change to reach the next level.
- Our Services
Helping You Build a Better Business
We provide the guidance, structure, and support you need to strengthen your business. From streamlining operations to scaling with confidence, our services are designed to help you overcome challenges and achieve sustainable growth.
Consultancy On-Demand
Running a business comes with constant challenges and big decisions. Our consultancy on demand gives you flexible access to expert guidance without the need for a full-time hire.
Business Transformation
When time is critical, you need solutions that deliver fast results. Our Business Transformation service is designed to tackle specific challenges head-on, providing clarity, structure, and immediate impact.
FITness Assessment
A strong business starts with a solid foundation. Our FITness Assessment gives you a clear picture of where your business stands today and what needs to change to reach the next level.
- Our Projects
Real Businesses, Real Results
Every business faces challenges, but the right strategy makes all the difference. Our case studies showcase how we have helped trade and service businesses stabilise, optimise, and grow. From overcoming financial struggles to improving leadership and scaling operations, these stories highlight the impact of structured business transformation.
“We were growing fast but felt stuck in the chaos. Gareth brought calm, structure, and real focus to our business. He didn’t just offer advice—he rolled up his sleeves and worked alongside us to get things moving. Thanks to his support, we’ve gained clarity, confidence, and a clear path forward.”
Mark Graham
Mark Graham
“We were growing fast but felt stuck in the chaos. Gareth brought calm, structure, and real focus to our business. He didn’t just offer advice—he rolled up his sleeves and worked alongside us to get things moving. Thanks to his support, we’ve gained clarity, confidence, and a clear path forward. He’s been a real turning point for us—professionally and personally.”
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Commercial Tenders
“Gareth helped me grow from a one-man operation to a thriving barbershop with a team. He challenged me to be a stronger, more accountable business owner, giving me the confidence and structure to take control. Thanks to his support, I now run the business with clarity and direction, rather than it running me.”
Jake Cox
Jake Cox
“Gareth helped me grow from a one-man operation to a thriving barbershop with a team. He challenged me to be a stronger, more accountable business owner, giving me the confidence and structure to take control. Thanks to his support, I now run the business with clarity and direction, rather than it running me.”
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Increase in net profit
“Gareth’s strategic support has been invaluable in helping us strengthen ellenor’s three-year plan. His expertise helped to foster a more responsive, innovative, sustainable organisation, ensuring we can continue delivering exceptional end-of-life care to those who need it most”
Michelle Kabia
Michelle Kabia
“Gareth’s strategic support has been invaluable in helping us strengthen ellenor’s three-year plan. His expertise helped to foster a more responsive, innovative, sustainable organisation, ensuring we can continue delivering exceptional end-of-life care to those who need it most”
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Operational efficiency boost
- Hear The Voices
Success Stories Told First-Hand
Every business faces challenges, but the right strategy makes all the difference. Our case studies showcase how we have helped trade and service businesses stabilise, optimise, and grow. From overcoming financial struggles to improving leadership and scaling operations, these stories highlight the impact of structured business transformation.
“Gareth helped me grow from a one-man operation to a thriving barbershop with a team. He challenged me to be a stronger, more accountable business owner, giving me the confidence and structure to take control. Thanks to his support, I now run the business with clarity and direction, rather than it running me.”
Jake Cox
Jake Cox
“Gareth helped me grow from a one-man operation to a thriving barbershop with a team. He challenged me to be a stronger, more accountable business owner, giving me the confidence and structure to take control. Thanks to his support, I now run the business with clarity and direction, rather than it running me.”
“Gareth’s strategic support has been invaluable in helping us strengthen ellenor’s three-year plan. His expertise helped to foster a more responsive, innovative, sustainable organisation, ensuring we can continue delivering exceptional end-of-life care to those who need it most”
Michelle Kabia
Michelle Kabia
“Gareth’s strategic support has been invaluable in helping us strengthen ellenor’s three-year plan. His expertise helped to foster a more responsive, innovative, sustainable organisation, ensuring we can continue delivering exceptional end-of-life care to those who need it most”
- Our Insights
Insights to Help Your Business Grow
Stay ahead with expert advice, real-world strategies, and practical insights designed for trade and service businesses. From business transformation to leadership development, explore the knowledge that helps you move forward with confidence.